Classy with a Twist

In August 2018, the Copenhagen menswear retail store GOODS wanted to mark the occasion of having been in business for 10 years with a complete reimagining of their store. Ever since GOODS was established, Thomas Lykke has been a regular customer, so choosing OEO Studio as their partner for the store redesign was quite natural.

GOODS sells quality clothing and accessories that evoke emotional as well as tactile experiences. OEO Studio therefore chose to apply warm and inviting quality materials that age with grace, such as oak, brass and woven fabrics, which are balanced with a colour palette inspired by US visual artist Alice Neel. All shelving, tables and cabinets are bespoke and designed for the store by OEO Studio, and are made by Danish craftspeople.

Year of completion: 2018

Photography by Robin Skjoldborg